Being located in a poor, working class environment, the organizers behind the Jam Factory are aware of their influence on the future of the Pidzamchè district.
According to a project manager Bohdan Hrytsiuk, understanding the local cultural code and incorporating it into the development process is vital if gentrification is to be avoided - or at least softened.
In an attempt to let the local culture inside the walls of the future art center, Bohdan Hrytsiuk has initiated a Tell your story project, where a sociologist and himself interview the former workers on the factory about their memories of the place.